18th July 2008
A critical part of building your CRM strategic plan should be an effective “Customer Profile” to identify up-sell and cross-sell opportunities. While new customers come at an extreme premium today with longer sales cycles, existing clients would be m...
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25th April 2008
In order to maintain a successful business, organizations need to cultivate their most profitable component. For companies who sell equipment, most profit is gained from the service(s) offered to each client both outside of and within a contract. By focus...
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25th April 2008
Marketing options today are many. A business can reach their market through the mail, on the phone, over the internet, and on T.V. For a company with an unlimited marketing budget, endless trial and error is acceptable. However, most companies don’t hav...
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