Author Information
Dick Wheeler
Member since 08th April 2008
Occupation: President Dick Wheeler is President of Professional Exhibits & Graphics, headquartered in Sunnyvale, California with showrooms in Sacramento and Sunnyvale. Find more useful information in the News area of the Professional Exhibits & Graphics website.
Displaying 1 to 12 (of 12 articles)
08th May 2008
Trade shows can make a significant difference to your company’s success if you spend the time up front to plan for that success. Developing goals and objectives that are commonly understood and agreed upon by your internal stakeholders goes a long way...
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08th May 2008
Many businesses find that trade shows are a great way to attract decision-makers, influence purchasing decisions, provide a point of contact for new customers, get in front of key media influentials and build a positive brand image.
Trade show display...
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08th May 2008
According to the CEIR (Center for Exhibition Industry Research), as much as 80% of trade show leads never receive any form of follow-up. That’s an astounding piece of information, considering that lead generation is the goal for most trade show exhibits...
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08th May 2008
Trade shows are excellent venues to launch new products, new offers, and upgrades to existing product lines. Why? Because, presuming you select the correct trade shows, your target market is there, accessible, and primed to learn.
Yet there is another...
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08th May 2008
To get new business from your next trade show appearance, you would like to have a show-stopping, visually arresting and business producing trade show display, right?
What better way to ensure that success than by selecting a trade show display company...
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08th May 2008
One of the keys to successful trade shows is the training of your booth staff. Each trade show requires a specific marketing message targeted to a unique prospect and an exhibiting staff that can communicate with that audience.
Making the most of trad...
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08th May 2008
You’ve made the decision to exhibit at trade shows as part of your marketing and sales initiatives. For most companies, exhibiting at trade shows represents a significant commitment: budget, resources and reputation are all on the line. A lot is at stak...
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08th May 2008
Many companies that exhibit at trade shows find that they need to do something extra to draw attention to their trade show exhibits. And, that’s not too hard to understand – just entering a trade show hall or convention center is an assault on the sen...
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08th May 2008
Clients often ask how to control costs associated with their trade show displays without diluting their exhibit impact. Here are several suggestions to help keep trade show display expenditures in line:
Consider Trade Show Display Rental Rather ...
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29th April 2008
Your company’s presence at industry trade shows is critical to stay competitive in a global marketplace. Properly managed trade show displays can be one of your most effective and powerful sales tools.
Here are some pointers to consider as you approac...
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09th April 2008
You have already done the hard work –selecting the right trade shows to exhibit in, creating a dramatic trade show booth that tells your company’s story with flair and excitement, and following up with contacting all your A list prospects from the sho...
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09th April 2008
You are planning to exhibit in a very important trade show – one that will help launch your company’s exciting new product with lots of pizzazz. Now you have a dilemma. Your company’s trade show booth is already engaged in another show overseas an...
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