Author Information
Jody
Member since 07th March 2008
Occupation: Small Business Marketing Coach Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients.
A lover of marketing, she spent 19 years in the corporate world of advertising and broadcast doing a variety of marketing, research and sales positions helping large and small business owners attain success.
Jody started her own company, Maven Solutions in 2006, to help small business owners and entrepreneurs achieve the marketing success they and their companies want. She feels very strongly that she has a message to share with business owners: that marketing is something they can do, do it well, and use it to achieve the life and business they desire and deserve!
Jody also believes that marketing can be an authentic action and people can learn to view marketing as an opportunity to honestly share themselves and their knowledge with people.
She’s been described as warm, funny, intuitive, direct, empathetic, fun, honest, real, irreverent, tenacious, and loyal. When she’s not busy happily helping people with their marketing, she likes to take walks along the river, cuddle up with her two cats and read a book or watch a movie, ocean kayak and downhill ski.
If you’re ready to triumph with your marketing then get started with your FREE special report 5 Simple Steps to Find and Keep Your Most Profitable Clients by visiting Jody’s marketing website: http://www.JodyGabourieMarketingCoach.com
Displaying 1 to 15 (of 54 articles)
22nd November 2008
Part of marketing is tracking and measuring how well individual marketing tactics are working.
The reasons for this are:
o to measure how well your tactics are working overall
o track individual marketing activities to see any patterns
o know ...
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18th November 2008
Pretty well every marketing strategy or tactic that exists can fall under one of these three areas: writing, speaking and networking.
Most of us usually have a clear "winner" in terms of which activity we enjoy doing the best or know the most about.
...
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10th November 2008
Many small business owners dislike marketing and do it grudgingly, even though we know it's absolutely key to having any success.
There are many reasons why people seem to procrastinate with their marketing: they don't really understand the tactic or ...
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30th October 2008
Every business needs a marketing framework - but many new small businesses get confused about which steps they need to take first.
I define a marketing framework as the basic structure of your overall marketing action plan that also encompasses the cor...
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27th October 2008
As small business owners it's easy to fall into the habit of believing you're too busy to market. However, this is like saying that you're too busy to invest in your ongoing success.
Below is a list of simple and quick marketing actions that you can s...
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21st October 2008
Follow-up strategies are not only for use with your prospects and clients. They are also very successful in fostering beneficial relationships with everyone else you'll come in contact with through your business life: strategic partners, peers and colle...
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20th October 2008
Follow up is all about giving people the valuable information they need and want; showing them you understand their problems and concerns; creating opportunities for them to get to know and trust you; and proving your credibility and the value of your pro...
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15th October 2008
There are 8 components that will help you make the most of your follow-up marketing strategies and ensure they are as effective as possible.
Pay attention to these different components because they will help you to systematize your follow-up activities...
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13th October 2008
There are 9 reasons why follow up is such an important part of your marketing strategy. I'll explain each one briefly below.
1. Build relationships
People need to learn to trust and like you before they'll enter into a relationship with you and tha...
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07th October 2008
There are 6 main areas, or reasons, to employ follow-up tactics in your day-to-day business life: thank you; personal; gather information; administration; provide information; and product and service sales.
In a previous article I talked in detail abo...
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06th October 2008
There are 6 main areas, or reasons, to employ follow-up tactics in your day-to-day business life: thank you; personal; gather information; administration; provide information; and product and service sales.
In this article I'll look at 3 of these area...
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26th September 2008
I believe that marketing is connecting with people and forming a relationship, and connecting on a consistent basis.
Having said that, is there an actual process for fostering this relationship? My experience has taught me that yes, there is definitel...
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23rd September 2008
There are different ways that you can schedule your marketing to ensure that you are doing it consistently and as easily as possible. What appeals to you depends mainly on the level of detail and structure you like to have. One person's organized is ano...
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19th September 2008
Scheduling your marketing activities is key to ensuring you are consistently and successfully getting the word out about you and your company and all the great services and products you have to share with people.
There are several formats that people u...
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16th September 2008
Your marketing message describes the core of your business and your clients. It's essential that it accurately reflect your offerings so that new and future prospects and customers know exactly what you offer and how it can help them.
The whole idea o...
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