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In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a press re...

In baseball, it's said that you know an umpire is top-notch when you never notice his presence. If he's doing his job, he won't call attention to himself in any way. It's much the same for the writer of a press release. When the recipient of a release...

The 10 Most Common Publicity Mistakes - Don't Sabotage Your Success! by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp The number one rule of being successful in the wo...

The Four Seasons of Publicity - Building an All-Year Publicity Machine by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp If you're like most publicity seekers, you proba...

How To Create An Online Newsroom The Media Will Love by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp From time to time, people ask me how public relations has changed...

Smashing the Myth of the Press Release by Bill Stoller, Publisher Free Publicity, The Newsletter for PR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp A musician spends years honing his craft. He writes world-class songs and per...

Press Releases for Every Occasion by Bill Stoller, Publisher Free Publicity, The Newsletter for PR- Hungry Businesses http://www.PublicityInsider.com/freepub.asp To many marketers, the press release is something of a "one size fits all" propositio...