Your company logo is quite important. Very important, actually. It appears on your Web site, letterhead, business cards, maybe even your company’s building. Your logo can show your business’s personality. It’s the first impression people have of...

Even as a small business owner, you probably invested a great deal of time and energy into creating a business plan. Most banks require a pretty thorough business plan before they will offer financing to you. Even if you didn’t need financing, writing...

Some companies may think they’re focusing on a niche market only to be targeting a much broader audience than they need to. Why is this a bad thing? After all, a business wants as many customers as possible so shouldn’t they target as broad of an a...

It is very difficult to pass a test if you are not familiar with the material covered on the test. In business, it is very hard to succeed (if not impossible) if you are not familiar with your customers. You must be intimately familiar with your target ...

Things change. The world we live in is constantly evolving. All you need to do is take a look at the popular clothing fashions from the sixties, seventies, eighties, and nineties to understand that. People like to spice things up in their lives, and th...

Small businesses, which usually have limited advertising budgets, often resort to unconventional methods to promote themselves. Two of the most common types of “small business” methods are cross promotions and freebies, or giveaways. Let’s take a ...

If you want to make friends, you need to have a positive reputation. If you have a reputation of being unprincipled and reckless, it might be difficult to find people who want to spend their time with you. Even if you do make friends, you might find...

Whenever you see a list of America’s greatest presidents, as ranked by historians, you always see Abraham Lincoln, Franklin Roosevelt, and George Washington at or near the top. What do those three men have in common? Each of them presided over the n...

Marketing and advertising are very different things, though they are often considered to be the same. While they do work as a tandem to benefit a company, they are two very distinct entities. The primary difference between the two is the timing involv...

So you're starting up an online business. The benefits of running a business online are certainly clear to those without a massive start up budget to work with. Removing the cost of renting out a building coupled with potentially hiring other people to wo...

Branding is a very important part of any company’s marketing campaign. No, I’m not talking about that thing they do to cattle so everyone knows who they belong to. I’m talking about branding, as in the identity that a company or product takes on. ...

As a businessman, I am always looking for ways to improve my competitiveness in the market. I am not your typical businessperson, in that my product is my ability to write, rather than a tangible item, but I still have a product to sell. To me, the best...

With the rise of the Internet comes a decline in almost all in print publications. Not many years ago I could go to the book store and pick out several short story magazines at my leisure to read. Now, if I want good fiction I’m more inclined to look up...

A brand is the public image of a business. It is the face a company is putting out for everyone to see, and quite often it is what the public will derive first impressions from. If business is down, a brand can be tarnished, and if business is booming, ...

As a businessperson, one of the most important decisions you will make is choosing a graphic designer for your advertising literature. You know you want to choose a quality designer, but how do you narrow down your choices? In this article, I will brief...