Author Information
crownpeak
Member since 20th November 2007
Displaying 1 to 15 (of 22 articles)
29th July 2008
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastical...
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29th July 2008
Whoever said “the best things in life are free” was probably not thinking about content. Then, along comes the ‘big bang’ of information technology and its progeny – the constantly unfolding (and largely ‘free’) online universe, to drastical...
Views: 0
16th July 2008
It is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach target seg...
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16th July 2008
It is now recognized fact that Web sites can play a crucial role in the growth and transformation of a business. No sales call or marketing brochure is complete without the ubiquitous URL. And no conventional marketing or sales effort can reach target seg...
Views: 0
25th June 2008
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed...
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25th June 2008
The new era of information exchange is complex but its possibilities are bright and exciting. Shifting markets put enormous pressure on firms to create a seamless and holistic approach to customer interactions. Online consumers are not always hard pressed...
Views: 0
09th June 2008
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical per...
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09th June 2008
Optimizing a company’s Web site for search engines such as Google and Yahoo!, is a critical task for marketing professionals. However, while Search Engine Optimization (SEO) is becoming increasingly important, the Webmaster and his army of technical per...
Views: 0
21st May 2008
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies...
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21st May 2008
In an era where digital content continues to grow at an exponential rate, organizations of all shapes and sizes struggle to manage and create content. Much like large corporations, Web sites play a vital role in the marketing and communications strategies...
Views: 0
08th May 2008
Marketers today make a strong case for a content management system (CMS), extolling its virtues in no uncertain terms. But it probably makes sense to take a step back and think: does your organization really need an advanced CMS? If your current in-house ...
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24th April 2008
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right?
The same is true for business Web sites that do not 'tag' or 'ti...
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24th April 2008
You've heard the admonishment "don't judge a book by its cover". How about when that book has no cover? No author or even a spine? You're probably not even going to bother with it, right?
The same is true for business Web sites that do not 'tag' or 'ti...
Views: 0
05th April 2008
With an explosion of online content there is consequently an explosion of content management systems (CMS) available to help you manage that content, with literally thousands of vendors to sift through. But most CMS' still end up being too expensive, too ...
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27th March 2008
A good plan today is always better than a perfect plan tomorrow. Few people realize procrastination is the fastest way to disaster when it comes to implementing a Content Management System (CMS). The right metrics must be in place before you decide to pro...
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