The tools available on today’s internet magnify the viral aspects of marketing. Social bookmarking and the online social networks can elevate a clever gimmick to global exposure within hours. It can be so dramatic that a few servers have been known to...

Marketing had changed a lot over the past hundred years. And more than anything else, that evolution has been characterized by an increasing focus on the consumer. Back in the early days of the twentieth century, marketing had more to do with logistics ...

Here’s a great strategy that can dramatically change your business. It works best for professional service providers but it can work well for others as well. If you haven’t started down this road before, it can involve a lot of work but you only hav...

Ever since the 19th century, the prevailing trend in marketing has been an increasing focus on the consumer. Today, the value-first moniker allows potential buyers to actually sample the product before buying, an evolution from the liberal return policies...

Success rarely happens by accident. Admittedly, there are some who have literally stumbled upon success but the vast majority who reach those heights fought long and hard to get there. In fact, the majority probably failed at more things than complete f...

There are a lot of great ways to drive traffic to your website and many of those tactics are absolutely free. In my experience, two of these strategies stick out from the rest. Between these two approaches, virtually any webmaster can build massive traf...