Author Information
Stuart Ayling
Member since 01st August 2007
Occupation: Marketing Consultant
Stuart Ayling runs Marketing Nous, an Australasian marketing consultancy that specialises in marketing for service businesses. He helps clients to improve their marketing tactics, attract more clients, and increase revenue. For additional marketing resources, including Stuart's popular monthly newsletter, visit his web site at www.marketingnous.com.au
07th February 2008
By Stuart Ayling
When it comes to setting the price for your services there are some important factors to consider. One of the main strategic decisions is
to decide whether you will charge based on hourly/daily rates
(time-based), or charge based on...
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20th September 2007
By Stuart Ayling Have you ever decided you need a brochure or other piece of printed marketing material? This could happen after you see a brochure from another business (maybe a competitor) and you think “I need one of those too...
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18th September 2007
By Stuart Ayling It’s true. Failure to plan is planning to fail.When I’m talking with business owners and marketing people I’m often asked,“How do I plan my marketing? There are so many details.”M...
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30th August 2007
By Stuart Ayling
Lately I’ve been talking a lot about websites. Large, small and in-between. And it has become very clear to me that for all businesses there are a number of stages – or ‘evolutions’ - you can progress through when developing yo...
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22nd August 2007
By Stuart Ayling
A common problem for all businesses is not having enough money to put into place all the possible marketing ideas. Quite simply, promotional opportunities exceed the budget available.
I’ve seen this with marketing budgets in the m...
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07th August 2007
We all know that when we exercise we stretch and strain our muscles. The repeated extra workload is what strengthens the muscle fibres.
In fact, health professionals point out that until we get to the point of ‘feeling’ our muscles strain, we do no...
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02nd August 2007
Do you ask prospective clients to go too far?
Must your new clients take a “leap of faith” when they engage you?
Or do you gradually draw them closer using a series of pre-planned contacts designed to address their concerns and build their trust...
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