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Steve Allen
Member since 31st July 2007

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Displaying 1 to 7 (of 7 articles)
Marketing is a mythisized science, even within business circles. In artistic circles, marketing is often seen as a tool that Dick Dastardley and Mutley would use in the cartoon "Wacky Races". Many artists say that when a talentless artist becomes success...
The internet as a music communications tool will eventually enter into overkill with independent musicians. Julian Lennon in common with many artists, feels he has had a number of regrettable experiences with record companies and distributors. With his...
An excellent question was posted in one of the forums that I would like to share with you. "I recently volunteered to help promote a very professional sounding new London band. Incredibly they had the amazing good fortune by getting a recording sess...
Do you know how many musicians are successful in relation to those musicians who are losers? One in a hundred? One in a thousand? One in every hundred thousand? The truth is that anybody can be a loser. It's easy. All you have to do is do nothing! A...
It's funny how people just don't understand the idea of music professionals giving up their advice to help the career of independent musicians. Why should they listen to our advice, after all we're not famous. Of course we're not, our work is done away fr...
This week has been a funny one in terms of advising young inexperienced musicians. They come up with theories and believe in urbain legends about the music industry, which for sure will not help them as a professional musician. Example: "How many s...
Once upon a time... An unknown band got in contact with a venue manager and asked to be contracted to perform. The manager listened to the bands’ demo, thought that the music was good and agreed that the band could play on a determined day. The ma...