Author Information
Sandra Beckwith
Member since 30th July 2007
Sandra Beckwith, the author of two publicity books, presents publicity workshops for nonprofits, small businesses, and authors. Learn more at www.sandrabeckwith.com and www.buildbookbuzz.com.
03rd August 2007
Successful authors know that generating book buzz involves more than getting their book title into magazines and newspapers or appearing on radio or TV talk shows. They need good word-of-mouth marketing working for them and a strong online presence.
T...
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03rd August 2007
Op-eds – essays that appear opposite the editorial pages of newspapers – are powerful communications tools for nonprofit organizations working to influence public policy or initiate change. But too many local nonprofits miss some of their best opportu...
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01st August 2007
Publishers are willing to publicize nonfiction books when they’re released, but they rarely do much after the launch to keep books in the news, even though most deserve ongoing media exposure. Here are some easy things you can do to generate continuing ...
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