Scottie Claiborne It's a situation that most will experience sooner or later. The potential customer on the other end of the line has just made a plea for a discount. Your workload is fairly light and you want the business. Do you offer a discount or n...

By Scottie Claiborne When it comes to keyword selection, clients always want to optimize for the highest searched terms (according to keyword research tools) and those alone. It takes some convincing to get them to go after lower search volume, but more ...

By Scottie Claiborne Many people these days are looking for ways to "make money on the Internet". These are not people looking to take their bricks-and-mortar business online to expand, or sell things they have manufactured, but instead people who are lo...

By Scottie Claiborne You often read advice from industry experts along the lines of "using tags as they were meant to be used" and limiting your use of advanced programming techniques in order to make your site accessible. Why? Well, the standard answer ...

Scottie Claiborne Read the advice on SEO boards and tutorials these days and you will find a lot of information about linking. There are debates and "facts" on whom you should link to and whether reciprocal links are good or bad. The reality is that the...

Scottie Claiborne You've got a website. It's got some cool graphics and information about your company and maybe even a shopping cart for selling stuff. You read the High Rankings Advisor faithfully; you've tweaked your copy and checked your tags, yet y...

Scottie Claiborne The Internet has changed our buying habits. From deciding on which movie to see, selecting a new car, or buying ink for your printer, many people turn to the Internet to get answers and to make purchases. Historically, the company with...

Scottie Claiborne The theory that I'm presenting in this article is a based on a variation of the Myers-Briggs Type Indicator and Kiersey Temperament Sorters. The idea behind personality targeting is that people are generally motivated to different degr...

Scottie Claiborne One of the challenges facing any new industry is creating a demand for and an awareness of the industry in the mind of the consumer. Since many Website owners have only a general idea of what search engine optimization (SEO) is and how...

By Scottie Claiborne Recently, I needed to purchase some specific promotional materials. No problem, I thought, I'll find a source online. The industry is fairly competitive and the sites that I found in the search engines had employed some aggressiv...

An Interview with Mike Grehan: Scottie Claiborne Linking is a hot topic these days -- anyone with a Website and an interest in search engine traffic knows that you have to get some good incoming links in order to be found in the search engines. However...

Search Friendly Design Scottie Claiborne Here are Shari's 5 Basic Rules of Web Design: 1. Your Web site should be easy to read 2. Your Web site should be easy to navigate 3. Your Web site should be easy to find 4. Your Web page layout and design...

Scottie Claiborne This article is a continuation of our interview with Shari Thurow on Search Friendly design. Let's recap Shari's 5 Basic Rules of Web Design: Your Web site should be easy to read. Your Web site should be easy to navigate. Yo...