Increasing Your Link Popularity

Search engines are the gateway to the Internet. It is the most used aspect of the internet to find what you are looking for. This is why link popularity is crucial. You have no chance of making any sales if no one can find your website.

The ranking of your website according to the search engines is called link popularity. The ranking for your page when keywords are entered into a search is determined my link popularity.

Search engines are discretionary, giving status and ranking to sites that have links to their pages from related, quality sites.

Here are some things you should be aware of. You can't just link up with a large number of websites. The opposite effect could happen if you do. For example, submitting your site to "link farms". These sites are dedicated to making a compilation of links page after page. Stay away from these as search engines may penalize your website.

The next thing to bear in mind is the quality of the siteyou are linking to. Do not link to a web page that your visitors will not enjoy. If you link to these sites, it will lessen your link popularity.

Registering to popular and well known directories, such as Open Directory Project, and Yahoo Directories is a good start. Business related sites will cost you around $300 per year of listing, and although this seems expensive, it will be very useful. It will take a bit more time to get listed if your site in non-commercial. Although Open Directory is a free directory, it can take quite some time for your website to become listed.

After you have listed your website in a directory, it is time to locate some quality related websites to increase your link popularity. It is important to remember to find sites that are related to your website, thus increasing your link popularity, and inevitably expanding your customer base.

The first step you should take when you have found a good prospect, is to add their link to your websites links page. This increases your chances greatly, and also shows that you are in good spirit. Once the link is added, it's time to get in contact with the webmaster. You want to ensure that when you contact the webmaster by email that it is not perceived as spam or junk email. Let them know that you have now put a link from their page to your website.

The next thing you want to include in you email is to let the webmaster know that you enjoy their website. Let them know that you have actually gone to their website, and you have not just chosen them randomly. Be sure to include a link to your links page where you put their link so they can view it. Let them know that by having a link on your website will bring more targeted users to their site, and also increase their link popularity. You then want to briefly explain why link popularity is good. Ask the webmaster nicely if they will add a link back to your website.

Bear in mind the quality and relevance of the website when you repeat these steps.