Web design is no good without web design

Every single week I meet folk who are so happy about their new website that they can not wait to let me all about it and how it's going to make them a lot of money extraordinarily swiftly. They are They're almost jumping up and down because they've possibly been to a convention when they were told that the most effective way to live the dream is to first dream it and then visualize it and think about all the stuff they can do with the money they can earn from it. All that's necessary is good web design.

Life is going to be brilliant.

Except it doesn't happen.

So many people are sold the dream about SEO in such a fashion that they believe it's simple to do and you can suck visitors to your internet site like a hoover sucks dirt. E-tailing is easy, trading is simple and attracting visitors is straightforward, except it is not ; it's tricky and it's a hard slog.

Just getting on Google is difficult

You need to be listed on Google in the 1st place and this is the opening difficulty - and what a whopper! Google indexes approximately 50 billion Web pages and it grows at a phenomenal rate, potentially many thousands a day. Why should they index yours? Why should they even care about yours? The answer is, they shouldn't and so they don't.

When your website is finished it just joins a particularly giant queue and even though there are tactics you can get yourself listed quickly, these are quite complicated for the entire noob and it's very easy to do it wrong.

You now believe that 'optimisation' means altering some words on your internet site so that Google automagically pushes you to the apex of search whenever someone types in your product. You believe that it's a one-step process and when it's done, you are good to go. That's not what optimisation means at all and we should truly call it 'marketing'.

Marketing is the process of getting your service in front of your clients ( whoever they might be ) and historically this is a lengthy process, even when you're contesting with only a few folks in your neighborhood. Imagine competing with many millions of men and women globally!

The more competitive your market, the longer it will take too, for instance you're unlikely to beat B&Q if you're selling DIY hardware.

It's likely the most common complaint I hear from folks. They (or we) 'optimised' their site a month ago and it's still not found anywhere when someone searches for it. You can't find it anywhere at all and you're so not selling anything and so you are truly hacked off.

Giving up is too simple but you will likely do it as you can not think of any other option.

This isn't just about SEO, it's about many things in life - it becomes too difficult so you just walk away and blame Google or something. You almost certainly think you have been banned or Google doesn't like you or your web designer has done something wrong.

Let me just make it truly clear - if you have a new web site and it's just been launched you're going to wait a considerable time before folk are finding you on Google. SEO isn't the magic bullet and so you shouldn't rely on it at all.

You should also look at other selling streams like e-mail selling, AdWords and perhaps even some of-line stuff like advertising. Seriously, even though the world has gone Web mad, it doesn't mean you must ignore normal systems of advertising.

Calloway Green take fantastic website design and turn it into a marketable and usable product that will actually make you money. They specialise in Web Design Birmingham for West Midlands based organisations that are looking to sell their products to a wide audience.

We also offer extensive Search engine optimisation training for people looking to do their own SEO.