Does this sound familiar? You are the Director of Marketing at your company, and as you know all too well, you have your work cut out for you. Maybe you go by a different title, VP of Marketing or Senior Sales Executive, perhaps. What does distinguish you from others, is that you are a b2b advertiser that deals with multinational corporations on a regular basis and specializes in selling b2b (business-to-business) products and services; very expensive products with very long (1-6 month) sales cycles.
And, you have a problem. Whether you go by the name Director of Marketing, VP of Marketing or Senior Sales Executive, you have a problem. A big problem. You are not selling as much as you used to sell or nearly much as you are expected to. To add to that pressure, the economy has headed south, your marketing budgets are shrinking, and yet, you are still expected to exceed sales quotas and sell more than ever. Impossible, no? Don't tell that to your boss though, because jobs are on the line here. You are caught in a frustrating Catch-22, but you still need to sell, perform, and perform very well at that. And you can…. just not maybe through the exact avenues that you think.
You have thought about running an affiliate program, but most affiliate advertising networks are weak at b2b marketing, and only close deals on-line. No affiliate network, such as IncentReward Affiliate Network, Affiliate.com, does b2b transactions, unless you sell very inexpensive products. But, the problem is you do not sell inexpensive products. You sell very expensive, specialized b2b products with long sales cycles, and no affiliate program deals with these types of products. Plus, you close deals off-line, so a purely on-line affiliate program would not do what you need it to do for you.
However, there is a solution to your sales slump. And a great one at that.
Advertising Models: Pre- Pay Per Deal Affiliate Program
Before IdeaMama Ad Network ( http://ideamamaadnetwork.com/af202art2)
coined the innovative new pay per deal/cost per deal advertising model, on-line marketers typically used four main on-line advertising models. The four models are the following: the pay per impression model (or the CPM model), the pay per click model (CPC model), the pay per lead model (CPL model), and the pay per action model (CPA model).
CPM, CPC and CPL advertising campaign models are dependent upon a budget of limited advertising dollars. The CPM model can measure the cost and profitability of a given e-marketing campaign through such tools as web banners and text links. In the CPM advertising model, an advertisement impression is a single appearance of an advertisement on a web page. Each time an advertisement appears on the screen, an advertiser can count the loading of that advertisement as one impression. The CPM model relates to the cost per thousand page impressions.
The CPC model is an internet advertising model that is used on search engines, advertising networks and content sites. Both the CPM and CPC models can use tools such as search engines, banners and text links. The difference between the two models is in action.
With the CPC model, an advertiser posts an ad (on a blog for example), and pays the blog host when a blog user clicks on the advertiser's online advertisement. The problem with the CPM and the CPC model is that the views and clicks made through both models respectively are difficult to quantify, and the CPC model is susceptible to click fraud.
In CPL campaigns, advertisers pay for the contact information of an interested lead, but garnering leads does not always equate to sales, and the advertiser may end up losing money. CPA campaigns are solely based on on-line sales transactions made through credit card payments, which is good, because it makes the profits easily quanitifiable. However, this campaign is not suitable for companies that conduct business exclusively off-line and that do not rely on on-line sales transactions to accept payments. These types of businesses constitute a very large portion of IdeaMama Ad Network's clientele.
IdeaMama Ad Network's pay per deal affiliate program (http://ideamamaadnetwork.com/af202art1) corrects the central marketing deficiencies inherent in these four on-line advertising models, by combining what is good from the old with what is great with the new. The pay per deal (PPD) affiliate program offers the best marketing tools for the b2b market, allowing any advertiser to consistently and continuously increase sales, through web marketing and beyond.
How To Increase Sales While Minimizing Costs: Taking B2B Marketing To New Heights
IdeaMama Ad Network is able to sustain a thriving b2b (business-to-business) PPD affiliate program, because it combines traditional sales tracking methods used in affiliate marketing with a powerful patent pending tracking technology. This technological tracking system is useful for advertisers and affiliates alike, as affiliates are able to see how this technology tracks the sales information of a customer in every step and stage of the sales process. Affiliates will be able to see how successful their promotional efforts are and precisely how much profit they have gained or will gain from each sale.
The PPD affiliate program model pays higher commissions than other advertising models, such as the CPM and CPC models, which makes the PPD model potentially very lucrative and appealing to affiliates. This means more affiliates and more quality affiliates will sign on to help promote an advertiser's campaign, product and service.
As mentioned previously, as an advertiser in this PPD affiliate program, you only have to pay for each sale closed. To have access to this unique lead generation program, all you have to do is setup an Elite account. With this Elite account, your company will receive countless benefits, including a dramatic sales increase.
Affiliate Program Dream Team: The PPD Affiliate Program, Patent Pending Tracking Technology, and Why They Work Well Together
IdeaMama Ad Network is a b2b marketing agency that specializes in performance marketing. This affiliate network deals mainly with advertisers that sell highly priced products (typically off-line) and services with long sales cycles. Since these advertisers market highly priced products with long sales cycles, they require committed and dedicated affiliates to help them sell their products. If the affiliates are unable to see the status of their leads, they will give up on promoting an advertiser's products, and this promotion is crucial for an advertiser.
The affiliate network's PPD affiliate program allows affiliates to track the status of their sales and leads through the program's patent pending tracking technology. The lead visibility gives affiliates the incentive to continue to work hard to promote the given advertiser's products and services. If affiliates see a sales improvement on their leads, then they will take on even more work and work even harder. The affiliates' increased incentive will be fundamental to improving sales.
With the PPD program's innovative tracking technology, affiliates will be able to see the exact commission amount they will make on each sale. They can also see a common report that documents which campaigns are most successful and are producing the best results, along with numerous more detailed reports, such as a report from the referral network or advertiser that documents how many customers are at each stage of the sales cycle, what probability each customer has of closing a deal and how much each customer is willing to pay.
This tracking technology allows an affiliate to see the status of each lead and it lets an affiliate see how far the lead has moved through the sales pipeline; from notification about a qualified lead, a sent sales quotes, estimates on the time it might take to close a deal with each lead and the details about signed contracts. Everything is clearly documented, for the benefit of both the advertiser and the affiliate. No other affiliate network goes beyond just showing the quantity of captured leads.
The Pay Per Deal Affiliate Program Lead Generating Army: Marketing Both On-line and Off
An Elite account will allow you to establish a distinct presence for yourself, both on-line and off-line. This presence will help you generate the best sales leads, and result in increasing sales for your company. Affiliates will help drive international traffic to your site using such methods as a live lead transfer through the affiliate network's digital audio advertisements (these advertisements reach out to millions of companies and businesses), along with banner advertising, search marketing and email marketing that is targeted at decision makers both domestically in North America and throughout Europe.
An Elite account will also allow you to build strong relationships with super-affiliates, when you provide them with full-transparency of your account. And of course, the PPD program's patent pending tracking system allows all partners to easily check the status of their leads.
As an Elite account holder, the affiliate network will call on a team of very well-connected affiliates; referral partners and resellers, to generate leads and sales for your campaign. This affiliate network offers a wide range of marketing services for your campaign, and is fully equipped to ensure your campaign performs to its utmost potential.
The Exciting B2B Frontier: The Pay Per Deal Affiliate Program's Fully Equipped CRM System
IdeaMama Ad Network's pay per deal affiliate program provides each advertiser with a fully equipped CRM (customer relationship management) sales, marketing and customer support automation system. This CRM system allows you to manage all of your partners, develop new contacts with these partners, and to see the contact information of customers. The CRM system allows you to view the status of your campaign, in the same way that the PPD affiliate program's patent pending tracking technology allows your affiliates to see the status of their leads through every stage of the sales cycle. The CRM system provided by the affiliate network's pay per deal affiliate program is simply the best system for lead generation management.
The CRM System: A Smart and Cost Effective Business Management Solution
The pay per deal affiliate program's CRM system is an extremely cost-effective solution for partner management. With an Elite account, you will receive a 1-year license for a 3-user CRM system. In addition to receiving a 1-year 3-user CRM system license(one seat is for you(the advertiser), one seat is for a campaign sales representative, and the third seat is for a customer support rep), you will be able to manage 1000 partners and save over $100,000 annually. Plus, you can add an unlimited number of partners free of charge. Other CRM providers such as Siebel, Salesforce and Microsoft Dynamics charge an additional fee of $40-$90 to an advertiser's account for each new partner added to that account.
The PPD affiliate program's CRM marketing online software allows you to email all your contacts and acquired lists directly from your account, where you can invite them to participate in your program as affiliates, referral partners or resellers. This email function helps the pay per deal affiliate program's CRM system double as a software lead generation system, making it an ideal marketing and b2b networking tool.
The Pay Per Deal Affiliate Program: The Best In The Business
IdeaMama Group was founded by Olga Kostrova, an idealistic and forward thinking entrepreneur who promotes a "collaborate versus compete" philosophy throughout the Group. IdeaMama Club (www.IdeaMamaClub.com) was the first company launched within the Group. The Club is a unique space where entrepreneurs, innovators, artists, executives, media, marketers and business and creative communities come together to nurture the development of your new product, service, and/or idea, and help your "labor of love" successfully come to fruition. The Club, launched five years ago by Ms. Kostrova, is now extremely successful, so much so that the Group has recently launched the IdeaMama Ad Network, to further support projects designed by IdeaMama Club members. The IdeaMama Ad Network is rapidly gaining transactions and continually flourishing.
The new PPD/CPD advertising model that supports and gives life to the IdeaMama Ad Network pay per deal affiliate program is the best in the business, because it creates profitable, win-win situations where advertisers, affiliates; publishers, referral partners and resellers, are able to thrive thanks to innovative marketing technologies, and stellar, all-encompassing marketing methods. In the words of company founder Ms. Olga Kostrova, "when we are dreaming alone it is only a dream. When we are dreaming with others, it is the beginning of reality." See if the pay per deal affiliate program can bring this sentiment to life for you.
For more information about this b2b pay per deal affiliate campaign, check out IdeaMama Ad Network (http://ideamamaadnetwork.com/af202art2)
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