BusinessTaking Advantage of “Staycation” Trend

The credit crunch and the weak pound are cooling Britons holiday decisions this year. Supercar Hire from Northern Ferrari Hire are reporting a distinct trend in consumer behaviour; a notable increase in clients who are holidaying in the UK this summer and some who are even choosing to remain in their own locality during their holiday period.

However, this ‘staycation' trend is not affecting the initial raison d'être of their holiday. Northern Ferrari Hire reports that clients are still determined to relax and enjoy their hard earned breaks.

Billy Jack, owner of Northern Ferrari Hire comments "Although some of our clients may be avoiding European trips this year, those staying at home are still searching for holiday style activities such as the Supercar hire service that we offer and it's certainly a great way to explore the British countryside."

Northern Ferrari Hire has seen an increase in bookings for the summer period as consumers seem happy to forfeit the hassle and expense of a holiday in Europe to spend some quality time with family members in the UK.

Billy states, "Many car lovers have booked their favourite Supercar to tie in with a summer break and our customers are telling us that it's not just the thrilling driving experience that appeals to them, it's the whole package of how they feel and how others receive them when they have short term ownership of a desirable Supercar."

Indeed, it is likely to be a bumper holiday season in the UK and various tourist attractions, DIY retailers, and garden centres are among the many local businesses to reap the benefit.