Money From Autoresponders-The Truth Part 2
A lot of people think that the best reason for an auto-responder is so that you can constantly send an e-mail to remind the reader to buy your product.
And, although it is true that repetition helps to reinforce why someone needs your product, and that they don't pay attention to your product until they have seen it at least 7 to 15 times, that's not the only reason for an auto-responder.
You can use an auto-responder to send out information to your readers. We took Wallace Wattles' books The Science of Being Rich and The Science of Becoming A Genius and put them in auto-responded courses for our readership.
When information comes in smaller sizes, it is easier to learn.
Some people think that the bigger the product, the better the value.
Okay, if you really believe that, then I have a place for you that has almost all the information you could ever use. And, it's even free. You can go there, find out anything you want about anything.
But, I'm betting that you won't take me up on the offer.
Even if you lived in Washington, D.C., you still probably won't go to the Library of Congress.
Why?
Because there's just too much information there. You don't have the time to read everything, (just like there are ebooks on your hard drive that you haven't even opened, yet.)
So, the truth is, the smaller the amount of information, the more likely people are to receive it.
And, with an auto-responder, you can do that for your readers. They get a piece of the information today, and a piece tomorrow, and a piece the day after that, and the day after that, until they have finished the course.
So, if you have an auto-responder, think about taking that book of yours that nobody's reading, and break it up into a chapter a day, and put it on an auto-responder.
We'll look at more in the next article.
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