Waterless Solution for the Drought Crisis

For immediate release

South Florida--- Efforts to raise public awareness of water conservation has risen significantly in the last few years. We see trends springing up like rebates for people to replace grass with artificial landscape, purchase pool covers, and buy water efficient homes and products. This is done to tackle the drought that has affected several states like Texas, California, South Florida and Georgia. This will be an important battle in the future and one that will have a major impact on the environment and residents of the community.
Some states have more severe restrictions than others for water usage with regards to time and measurement and restrictions are punishable by law if violated. Most residential water consumption comes from watering lawns, washing cars and refilling swimming pools. According to the Maryland Department of the Environment, standard garden hoses use 100 gallons of water for a ten minute car wash.

When interviews were done, one resident asked, "How do you reduce the demand for water when it is a necessity of life?" One man stated that he typically washes his car every day but was only given a once per week limit. I was intrigued by a famous adage which quotes, "We cannot direct the wind, but we can adjust our sails," by Bertha Calloway, which typifies this situation.

Extensive research was carried out on several products that offer viable solutions for water conservation. Ever so often, a product hits the market that is hard to ignore especially if it provides a simple solution to a challenge. The hardly dismissible product trend is waterless products. Among them include waterless carwashes, waterless urinals, waterless pet products and one I spotted on an MSN news headline, entitled "Ditching shampoo a dirty little beauty secret," the no rinse shampoo. The most impressive one so far is Rejuvenates waterless car wash. It stands out not only because it saves tons of water from washing cars, but also because it contains toxic free substances which are gentle on the environment.

I dug a little farther to find the source of this product and spoke to the Director of Rejuvenate, Bruce Fromhoff, who stated that the product was made with a secret substance called carnauba wax, from the Carnauba Palm Tree in Brazil, which basically lifts dirt away from the surface of a car without scratching it. It encapsulates dirt and even fills in scratches. A waterless carwash solution sells for $20.00 and can be bought at a local home depot or on their website- http://www.rejuvenateauto.com/car-wash-waterless.php

I applaud some of the most innovative minds for conceptualizing these products and making them a reality. Waterless products provide an effective solution to this serious drought which affects lifestyles. The hope is to not spark a political debate on whether or not droughts are caused by global warming but simply provide a much anticipated answer to residents who have been restricted on a luxury which was once considered just a basic necessity-water.
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