Channel Letters Will Make Your Sign Pop

The first element you see when you walk up to a store it is sign. It is no wonder then that more and more businesses are trying to differentiate themselves with attractive and innovative signs. In the United States, the electric commercial sign industry has now flourished to more than 2 billion dollars. Channel letter signage are leading the charge.

One item that has gained in acclaim in the last few years is channel letter signage. Channel letters are built to stand out from a structure and are lit using neon or LEDs lights. Channel letters are usually made of aluminum making them very lightweight and versatile while still being able to endure high winds and various weather conditions. The newest trend has been to add the lights at the back of the channel letters giving them a nice soft glow.

Colored acrylic is normally used for the faces while the sides and backs of channel letters are made of aluminum. When these letters are lit from the interior with either neon or LEDs, it is called face lit. Built of aluminum with the backs built out of clear polycarbonate, halo lit channel letters are considered the reverse of face lit letters in the electric sign industry.

There are two mounting options for channel letters, the raceway and the direct mount. In the raceway fashion, the letters are attached to an aluminum box called a raceway which is then attached to the wall of the structure. The raceway box includes all the wiring and power supplies. In the case of direct mounted channel letters, the letters are attached directly to the structure. Holes must be made in the wall to feed the wiring and attach it to an inside power supply. Raceway mounting is less difficult to install and maintain while the direct mounting usually gives the sign a cleaner look.

Illuminating the letters had only one option up until recently and it was neon. However, today, channel letters can be lit using LEDs lights. Many businesses are choosing to have their signage lit using LEDs lights in an effort to be more environmentally conscious. Placed at the back of the channel letters, a string of LEDs lights can be set up to offer spectacular lighting effects. LEDs lights are very efficient and incredibly bright which will enable your storefront sign to stand out from the crowd. Channel letters can be lit using a variety of colors. Red is the most popular and the least costly option at the moment in the case of LEDS lights. The next most popular option is the color white.

Signs built using channel letters may be a bit more expensive than the more traditional options, but they will provide your business with 24 hours a day customer awareness. They will be visible from a greater distance than conventional sign options and will attract passerby throughout the day. increased sales and increased brand recognition may be experienced from using these signs. Getting more clients through the doors is finally the goal of every business around.


Stefan Hyross provides information on many areas of marketing for many types of companies that use commercial signage. Feel free to visit the site to learn more about channel letters and all types of other large format printing and signs for your business.