Honest Comparison

The comparison website market has grown in recent years faster than any other. As the recession bites the advertising of these sorts of websites has gone up a notch trying to attract new customers who are looking to shave money off everything from insurance policies to mortgages to loans and anything in between.

The theory behind comparison websites is very simple. It has always been considered that the best way to get a good insurance deal was to shop around and ring several insurers, and the comparison websites achieve the same results but save you on the time and effort.

Or is it? Not according to the FSA and definitely not according to certain insurance providers. Home insurance in particular is a problem because it is a composite form of insurance, and because there are many variables and no two sets of possessions are the same, no two home insurance policies are the same, and if they are, then you're probably not getting the best deal. .

This means that if you use a comparison website then there is every possibility that you are settling for a standard insurance policy that covers quite a large range of different things. All well and good but the best value policies are always the ones that are tailored most closely to your needs, and so the comparison website may not actually get you the best deal.

Then there is the fact that not all insurance companies put their deals on comparison websites, and by their own admission different websites offer different deals as the best, yet, if they are all covering the same market in the same way, they should all get the same result.

Another factor is that comparison websites often make money from commission. This means they get paid for every insurance policy that they sell. Unfortunately, this money is often added onto the price of the policy and so you end up paying more than you should do.

This is not to say that comparison websites don't offer a good service, in fact many offer an excellent service, merely that they don't find you the best deal. You should consider a price comparison website as offering a good benchmark under which you should try and get when you talk to other insurance companies.

Finding the best deal is about finding a company that will tailor a policy most closely to your needs, and for that reason you should take a look at Co-Operative Insurance as a good place to start your search, remember that you can always haggle with the insurance company to try and save money.

Choosing the right home insurance cover just got easier at The Co-Operative Insurance.