Twitter is the quickest, easiest way to put your relationship marketing on steroids. You can create customer bonding and loyalty in as little as just one tweet.
I believe Twitter is actually a pre-selling machine. Every tweet that you send out has the potential to create red hot pre-sold prospects attracted to your service, brand, product or business.
Here's the key: Find out what people want and feed it to them over and over again.
The more you execute this Twitter trick, the more social influence you can exert among your followers.
An easy way is to do it through Twittersheep.com. It should tell you what your Twitter followers are talking about and interested in. You might not know what they are actually interested in because you can get random followers from unrelated areas.
You can determine if your follower's interest is marketing or iPhone apps or some other niche, then feed them that kind of information over and over again. People respond well to things that they like, and they won't get bored with that.
You can go one deeper. The thing with Twittersheep is that it's quite general. You have general categories like marketing or sales, etc. However, you want to know, on a micro level, what your followers are interested in. This is really powerful because...
You can transform customer delight into a science.
I send out random links, quotes or tips to my Twitter stream and I track and test their responses. I see how many of them get re-tweeted or a response and what the click-through rate is.
If there are content with a higher click-through or re-tweet rate, I put it in the automated Tweet sequence.
These people are now getting more and more drawn to you. The chances are if you use attraction marketing the first time, you can keep and hold their attention (and their wallets) using the same formula over and over again.
If people follow me on Twitter, they get put into an automated tweet stream that pre-sells them to me.
This is just one of the little-know secrets to putting Twitter marketing to work for you, and take your relationship marketing to a whole new level.
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