Google AdWords offers an easy and affordable way to reach your clients. Potential customers can be targeted by time, location and search terms. Budgets can also be set to maximise your return on investment by measuring your ROI through AdWords conversion analysis.
In these current tough economic times you should optimise your
AdWords campaigns to include the following:
Focus your AdWords on prices and savings
If you are selling products, mention prices, discounts and special offers. If you are providing services mention the benefits and possible discounts or package deals you may have.
Use value related keywords
People are searching for value. Use keywords such as "discount", "savings" "special price". If you can afford to reduce your prices in tough economic times, your click through rates will increase.
Make sure your ad groups are highly targeted
AdWord groups perform best when they are highly targeted. Include your keywords in the ad copy. Keep the number of keywords in each ad group low and create more ad groups from successful keywords.
Refine your AdWords with negative keywords
Negative keywords filter out unwanted clicks. If you are using broad match keywords you will be receiving a lot of impressions and unwanted clicks from untargeted traffic
Optimise your landing pages
Send your traffic to relevant pages that have information that relates to your AdWords. Make it easy for people to enquire or make a purchase. Google recommends to ‘make it as easy as possible' to find the information they want.
Optimise your conversion rates
Use the free AdWords conversion tracking tool determine which keywords are converting for you. Eliminate poor converting keywords and modify poor performing ad copy.
For more information please visit
Utopian Web Strategy
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