Using Postcards to Market Garden Shows

Garden shows can be ideal events to market using postcards. Usually a show that features prized ornamental plants, rare flowers, graceful bonsai pots, uniquely shaped succulents, colorful tropical bromeliads, fragrant herbs, and giant cycads; garden show images can make vivid postcard subjects. Postcard printing today is convenient and easy through online postcard printing. Below are some ideas on how to use postcards to market garden shows.

• Postcards as Invitations-Postcards as garden show invitations can be mailed directly to garden clubs and organizations. They can also be mailed to garden and landscape design magazines, landscape architectural firms, trade organization offices and schools. Details printed on the back of postcards can also include the garden show profile, short list of known exhibitors, duration of the exhibit, and a list of sponsors and special guests.

• Postcards as Promo Cards-Postcards as promo cards can be used to announce discount rates for garden show plants and products, raffle prizes, free items, and price markdowns. These can be given out during trade conventions, in parks, garden stores, and plant nurseries.

• Postcards as Souvenirs-Postcards as souvenirs can be given out during the garden show as part of souvenir kits along with bookmarks, flyers, pocket folders and gift bags.

• Postcards as Thank You Cards-Postcards can be mailed directly to exhibitors and sponsors to acknowledge their presence and participation in the garden show. Garden show organizers can personalize each postcard by printing the organizers names', logos and profile on the back of the postcard. Companies may also opt to use these postcards as part of their own marketing materials.

Online postcard printing service provide convenient ways to design postcards. Postcard designs can be selected from standard sizes or predesigned templates on the printing company's website. Garden show organizers can also upload customized designs or use the website's online design tools. Postcards ordered in bulk are also given discounted prices and can be delivered as early as one to two business days later.