How the sales of Apple iPods affected the increasing sales of Mac personal computers

Deciphering the iPod effect. In the early 21st century Macs were not faring well internationally. During the first two quarters of iPod sales—in 2002—Apple's PC sales made up approximately 2.23 percent of all PC sales worldwide. In the following year, Apple's PC sales dropped below 2% for the first time in early 2000. However, something interesting started to occur two years after iPods where first came out on the global field. In 2004, Apple's PC sales began to pick up—at any rate in the US in the regions that wholesale iPods seemed to be popular. Until 2005, 3 years after the launch of the iPod, sales of Apple PCs almost doubled to 4 percent of all US PC sales.

There are those who believe that the surge in Apple PC sales is partially due to the popularity of iPods; that a portion of those who had iPods where then turned onto the notion of having an Apple PC. Nevertheless, during early 2000, constomers of PC sales rose quickly, irrespective of PC sales. Was the iPod effect really caused by turning PC enthusiasts onto Apple PCs or were Apple PC sales rising due to the powerful capability of all computer sales?

There are those who believe that for many PC owners, procuring an iPod found their first experience in to the world of Apple. Most studies indicated which tried to prove this fact did in fact find a correlation between first time iPod owners found their inclination in Apple products. One investigation indicated that iPod possessors with Windows PCs were over three times as likely to purchase a Mac.

Actually, after its introduction a little over five years ago, the iPod still dominates the MP3/MP4 player market. Not only has Apple reinvented itself with the iPod, the domination of iTunes software, both for PC and Mac users, as a media player and music as well as multi-media purchasing and downloading software. In the first half of 2007, more than 50 percent of Apple's total input came from iPod sales and iTunes downloads. Along with music videos and Podcasts, iTunes is changing the way that music is bought as well as consumed—meanwhile, having a intensive effect on the music industry. Until April 2007, it was already clear that iPods where the hottest selling MP3 player in the entire history of MP3 players as Apple company.