How Your Company could be Conducive to Happiness

Happiness Economics is the study of a country's quality of life as carried out both by economists and psychologists. Although the exact practicality of this kind of study has yet to be defined, "the economy of happiness" is an area of interest in determinations of market health. And it is thriving businesses that create a healthy marketplace, therefore clever Company formationwill instigate a happy economy. Most will admit having experienced the population of their country to be happy when the economy of that country is in a positive condition.

Conversely, when a country's economic situation is less than perfect, it is often experienced that the morale of the population will be low. It may seem a shallow concept, but as far as "the economy of happiness" is concerned, money is the instigator of a happy population. In Ireland at the moment the economy is failing, and there are instances to show how this is affecting the population each day in the news. There has been a lot of hostility towards the banks since news broke of their misappropriation of funds. At the AIB Annual General Meeting on May 13th there was controversy as an angry shareholder threw two eggs at Chairman Dermot Gleeson. The man was later identified as a 66 year old retired man named Gary Keogh whose pension income had been wiped out by the collapse in bank shares.

In this we can see how economic instability generates anger and unhappiness in people. It seems that if people's needs are not fulfilled, in this case, monetary needs, they will not by happy. The American psychologist Abraham Maslow created the theory of the "hierarchy of human needs" a pyramid of needs which included physiological, safety, love/belonging, esteem, and self-actualisation needs, and although such things might seem a million miles away from economics, most of them do in fact require a country whose economy is safe in order to be actualised. Unfortunately, Ireland's economy is not at all safe at the moment, but perhaps what will stabilise it is the creation of new and innovative businesses that will create much needed jobs and revenue for the country.



Lorraine McInerney is currently working as a Freelance Web Content Article Writer. She has an Arts Degree in English Literature and Ancient Classics, and she is currently a post-graduate student of English, specializing in Post-Colonial Literatures. She will be writing her thesis this summer on "Liminality in Post-Colonial Women's Writing".