3 Tips on How to Design Full Text Postcards

Effective Strategies on Using Colors for Text-only Postcards


Online printing companies offer a service called 4 color postcard printing that can produce promo materials that are high in color quality with direct mailing services. Since some businesses require distributing in specified target markets, the use of postcards through direct mail approach is a suitable and effective strategy.


For promotions that require a lot of information to be relayed, business can take advantage of the 4 color postcard printing service by using postcards consisting of only text. Since enhanced colors can easily bring out the focus on text appearance, this unique strategy can also guarantee that your promotion will be well understood and at the same time be as attractive as your typical postcards with photos.


1. Multi-colored text: Using different colors on every line of your postcard is a good way of catching your target market’s attention. Not only is this a unique style of inputting your message, your readers will take more time in really reading and digesting what your promotion is all about. Just make sure that your background will be darker in color to make the words shine.

2. Different sizes of text: Highlighting on the more important features of your marketing campaign can better emphasize your promotion. This strategy will also draw your readers’ attention instantly to the larger text rather than the smaller sized words around the design. Picturing a tag cloud would be a similar example of this design type, but making the postcard more attractive can be done with multi-colored text.

3. Designed text: Putting emphasis on some words by filling them in with patterns make your postcard design more fun to look at. For example, a zoo can have the word giraffe filled in with the animals’ natural prints. Readers will appreciate the friendly tone of your design and will be able to relate more to the offer you are giving them.


To come up with a different approach with promotional materials makes your campaign more interesting that a new design or layout will immediately generate interest from your recipients. Thus with a good concept at hand, the option of cheap postcard printing by ordering in bulk is a better deal to save time plus to attract more customers at the same time.