Postcard Orientation and Design

Orienting a postcard design may have an impact on product perception. How the design of a product appears on a postcard can determine a design that is pleasing to the eye.


Once the content for the postcard has been decided, it's time for clients to design postcards. A postcard must convey an effective marketing message through the right and balanced combination of pictures, graphics and text. The use of color and position of logos are also key design elements in effective marketing and communication. When clients design postcards, sizes are standardized or customized on online postcard printing and mailing services. Postcards, particularly of travel destinations and places traditionally have a horizontal orientation in order to appear as snapshots. Horizontal images also usually communicate a calm or relaxed state as in a position of the human body in the state of repose. Vertical orientation communicates balance and stability derived from an upright position. A vertical orientation would be suited to architectural subjects, for example.


Orientation would not necessarily affect formality of the message as formality tends to be dictated by the postcard design. A postcard can be vertically-oriented but can have an informal design depending on the product content or marketing intent. A horizontally-oriented postcard on the other hand can feature a dynamic image such as a speeding car or bullet train.


However the design is oriented on the postcard, it's can be convenient to avail of postcard printing and mailing services that offer a flexible range of choices in terms of size, stock, and finish as these elements can help increase sales impact and marketability and enhance the impact of each postcard design.