Increasingly, companies are hiring people to write business blogs on a contract basis. This allows individuals the opportunity to blog for a number of clients, enhancing their earning potential. Businesses see that there is great value in blogs because they can provide excellent content for websites…can improve customer relations…and enhance their public image.
There is no specific educational requirement for blogging—individuals ranging from high school graduates to PhDs can be effective bloggers. Bloggers should, however, be computer literate, search-engine savvy, and know how to produce stellar content. A background in professional writing can be particularly helpful to assist you in honing your craft.
Your initial step should be to officially enter the blogosphere by creating your own blog. This will serve as a kind of electronic resume to help to establish you as a reputable blogger. Setting up a blog can be relatively simple to do—you can perform the task in a matter of minutes by logging onto www.blogger.com/start.
Ideally, your resume blog should be content-driven. If you do not have a business degree, you should at least master the fundamentals of good business practice on your own. Possible topics for your blog include marketing, sales, and branding. You should be comfortable enough with the content that you can write about the topic day after day, week after week.

