Analyzing Speaker Tapes

The process of analyzing public speakers is almost automatic. Let's say a client calls and wants to check out a group of sports speakers to motivate his office. After talking about the various personalities, topics, fees and speaking styles-the next words are always 'can I see a tape?'

The video goes out into the mail and the client makes their decision. While motivational speakers' tapes can be an excellent resource, many clients don't really know what to look for, or how to judge one video against another. This article will provide some helpful guidelines for evaluating tapes.

Study style over content. Tapes are a great way to get a feel for an inspirational speakers style and tone, but keep in mind that the presentation you're seeing on the tape isn't likely to be the same one that your group is going to get. Most speakers have several different presentations that they work from, and will customize them for your group.

Look for odd cuts. Are there weird switches from one speech to another? Most speakers will include footage from a number of presentations, but too many changes might be a clue that the speaker isn't consistent.

Study the testimonials. I'm always skeptical of any testimonials that lack specificity. Lots of ethics speakers will say that they were called 'the best speaker in the history of language!', attributed to 'Marketing VP of a major company.' What company? If the award or compliment was that glowing, why wouldn't the name be included? The point is to look for testimonials that give you an actual feel for the speakers background and client list, rather than generic praises that are hard to verify.