the Bucks
© Jeremy M. Hoover
http://jhooverwebcopy.com
One of the hottest crazes for online marketers is
Adsense sites. These marketers trade in information
and build sites that are tightly focused around one
small niche. To build an Adsense site, all a marketer
needs is a Google Adsense account, a website (or even
a free blog account), and some articles. When the
marketer makes his site live, he includes the Adsense
HTML code so that it serves ads alongside his content.
These sites place well in the search engines because
they are content-based. Most often, articles are keyword-focused, meaning each article focuses on one word or phrase. Once the sites are indexed by the search engines, and once marketers drive traffic to the site, they leave it alone, let it run itself, and create another Adsense site. It isn't unusual for a marketer to have 50 or more of these sites scattered all over the internet.
The way the marketer makes money from these sites is
via the Adsense ads. Because the ads are served based
on the content, the ads are targeted. That means that
if someone finds your site from the search engine,
they are interested in your niche (because they were
the ones searching!). Thus, they are also interested
in the ads on your site. When they click on one (or
more), you are paid a fraction of the advertising cost
Google takes in.
For example, suppose you set up a site focused on
baseball. You choose to target the "American League
East Division" as your focus. You could put up one
article on each team—Boston Red Sox, New York Yankees, Baltimore Orioles, Toronto Blue Jays, and Tampa Bay Devil Rays—and an RSS feed that collects news on each team. Put this feed on each page, so each page is constantly updated (to bring readers back). Then, add your Adsense code. Likely, the ads will be about baseball apparel or tickets, things people interested in this topic would be interested in.
As people interested in baseball, and especially AL
East teams, find your site, they will read and
possibly bookmark the site or add it to their RSS
reader. Even better, they will probably click on your
ads and you will make money.
You can set up a site like this in one day—get a web
host, an Adsense account, and put up five articles.
That's it. If you don't have articles or don't want
to write them, you can inexpensively pay someone to
write them for you.
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Read more marketing articles at my blog, http://jhooverwebcopy.com/blog . If you need articles, contact me. I write 300-500 word articles for $50 for 4, or $99 for 10. If you need more articles than that, or want me to work on a larger project, let me know, and we'll negotiate it out.