Sponsoring a training seminar however, takes a lot of commitment. They are not easy to organize and execute but the payoffs are typically worth it. When you are considering offering a training seminar it is good to be familiar with the inherent benefits they offer. Let's look at them in detail:
Training seminars offer one of the fastest ways to grow your network of qualified prospects literally dozens at a time. You are showing people what you can do and by participating in the training seminar the attendees get to know you, like you, and trust you very quickly.
Training seminars train the audience to call you when they have computer problems.
Training seminars train the audience to recommend you when they hear that somebody else is having computer problems.
The combination of these two benefits accelerates the positive word-of-mouth advertising that is going around.
Training seminars give you a valid excuse to follow up with the members of your audience. You can ask for feedback, ideas for other training seminar topics, survey them on their current computer needs, etc...
You can use your training seminars to make special offers to the audience. This type of incentive may be the impetus a few of them need to call you and set up an appointment.
The people who attend your training seminars remain on your contact list long after the presentation is over. You can contact them a few times a year and include them in your mailings, offers, additional seminars, product announcements, promotions, etc...
The Bottom Line on Training Seminars
Training seminars increase your contact list in leaps and bounds. They create a foundation of trust and allow your name to be front and center when the audience encounters computer problems or knows someone who does. Study the benefits list above and then decide whether offering training seminars makes sense for your business - chances are your answer will be a resounding yes.
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Joshua Feinberg helps small business technology providers get more steady, high-paying PC support clients. Sign-up now to get your free access to Joshua's field-tested, proven secrets for generating more monthly recurring service-contract-revenue with PC Support Tips.