Harry Potter Book Flies Off Shelves
@copyright 2003, 2005 GarthGibson.com
Warning!
Express a mouthwatering benefit to your clients in
your headline or suffer the dark and painful spell
called "Headlineitis"
What is Headlineitis?
It's as if the Dark Lord and his Death Eaters compel
you to take a whole bunch of money out of your pocket
and put it in the pocket of someone else to advertise
to the wrong people using the wrong message.
You do this and there is no cure, there is no
treatment and your message is instantly cursed to
remain in the Headline Dungeon.
Not very pleasant is it?
But the good news you can protect yourself.
Since there's no cure you work on the prevention.
Put in your headline your best benefit for your best
target audience and then test it.
Just let that sink in for a moment then let me give
you a bit of an idea of what a good headline looks
like.
Let's hop on our brooms to visit the castle where the
school of Headline Wizardry is located.
We'll take a peek at some charmed headlines that repel
the dark forces of Headlineitis.
These are real headlines that I have read online or
offline that advance the spirit and philosophy to
create spellbounding headlines that suck in more
customers than the global midnight magic buying frenzy
of a new Harry Potter book.
These headlines are so magical they cast a spell on
you once read. And for contrast I give you what are in
my opinion some headlines dumber than a Troll.
Headline Wizardry
How A College Student Turned A 50 Cent Ad Into A
$1,000.00 A Day Business
- Gordon Alexander
Get Transformed From A Middle Aged Couch Potato Into A
Ripped Muscle Man Or Woman That Would Make Even Arnold Schwarzenegger Jealous--Here's How
- Garth Gibson
The How Behind The Wow
- Tom Peters
Shortcut To Spanish--How To Communicate In Spanish
Using Thousands Of Spanish Words You Didn't Know You
Knew!
- Marcus Santamaria
Do You Make These South Beach Diet Mistakes?
- by Neil Stelling B.Sc, MBA
Headline Dungeon
"Empire Home Lending Corp"
- Empire Home Lending Corp
"You Will Only Receive This Once"
(actually they lied I got it twice)
"A Personnel & Operations Manual For Travel Agencies"
- D.T.
Remember headline writing is complex and yet fun at
the same time but most of all it needs to be
PROFITABLE in order for you to pass to the next level.
Good luck folks--
_______________________________________________________
Garth Gibson a former Naval Officer now keeps an eye
on success formulas compiled from around the natural
world. Recent projects include Optimal Success
Unleashed and Pharaoh Biz- Turn The Wealth Building
Secrets Of The Ancient Egyptian Kings Into Your Own
Money Pyramid. For ideas, blueprints and breakthroughs
to turn on your success as easy as you turn on your TV
go to http://garthgibson.com/weblog/blogger