Judy Cullins ® 2003 All Rights Reserved.
Why write an introduction? Nobody reads it anyway. Up until now, this opinion
has had clout. But now, with a shorter introduction of one to two pages, and
through the five essentials below, your introduction will become the fourth
sales tool for your book. When people read your clear, concise personal note to
them, they will buy your book on the spot!
Your Book's Introduction Includes:
1. The hook. Your first paragraph must compel your potential
buyer to read more, so they will buy your book. Make your
opener short--one sentence is best. Answer their question, "So
What? Why should I buy your book?" Your opener might be a
shocking statistic or fact, powerful quote, or headline of a top
benefit. It may be a short vignette from one of your chapters.
Whatever it is, it must grab the reader's attention.
2. The background. Your particular audience has challenges.
Describe where they are now, why they haven't succeeded, how
they are uninformed in a few paragraphs. Include a few sentences on why you
wrote the book. At the end of this information, state your thesis statement, a
general statement of what your book will give them.
3. The benefits. In the next paragraphs, keep answering the "So
what?" that is inside every potential buyer's mind. Show the
general benefits such as increased health, communication, finances or
fortune. Show specific benefits. For instance, in Write Your eBook or Other
Short
Book-Fast!: "Create each part of your book as a sales tool, rewrite less,
publish cheaper and faster."
4. The format. Every non-fiction book needs a format that gives your audience
an idea of what they will experience ahead. They have already looked at the
Table of Contents that gives them a
general format and direction. In your introduction you need to
say what will happen in the coming chapters..
5. The last sentence. Invite your reader into the text of your
book. Entice them once again with an enthusiastic "read on."
For example in one of my writing books I used this last line,
"You've been waiting too long to share your unique message.
Read on and apply all the simple steps I give to make you a
successful author."
Now that you've written a sparkling introduction you have
helped your potential buyer decide to take out their wallet and
purchase your book.
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Judy Cullins: 20-year author, speaker, book coach
Helps entrepreneurs manifest their book and web dreams
http://www.bookcoaching.com/products.shtml
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