recognition and increasing your site's visibility on the world wide web.
Here are some of the strategies that you may employ and still get visibility without undergoing a search engine optimisation campaign (though i would still suggest to have a basic optimization done by a professional SEO company):
1. Content
Still the king is content. Write free flowing value added content by reading which your customer or a visitor gains some knowledge. Today most content writers focus
on writing keyword relevant campaign. The art of english language and imparting education to a customer is missing. Write your content purely from usability and value to an end user. Automatically other sites would link up with your content and through these contents visitors would come to your site.
2. Offering Desktops Downloads
Dwnloadable desktop wallpapers, ecalendars, currency converters etc with a link back to your domain. To run the application they need an internet application which will automaticall redirect them to your site. Also have your logo prominent on these downloads to ensure that your brand is remembered amidst thousands of competing sites.
3. Forums
Becoming a regular member on targetted online forums and provide solutions that your company offers. Such targetted postings can be incoming leads to your Products and Services. You can also build your own forum on your domain and invite your customers and internet visitors to post and read on various topics relevant to your site. Example a new web design client do not have any idea on the cost and the steps. He will be pleased if your web design company has a forum that explains the Steps involved in making a website. A step up idea would be to have an Internet marketing Strategy chapter where you discuss various ways in which your company can market his offline company as an internet Brand. Try one such forum by visiting a renowned web design forum.
4. Blogs : make your own blog. visit Blogspot.com. Its a Free service and you should be able to make your own blog in very little time without any programming knowledge. Update your blog regulary and link it up with your site.
5. Testimonials : A big trend on the internet right now is adding testimonials to websites. A simple little recommendations about a site or product. Generates one way inbound links.
6. Article Writing : Get one way targëted links placed all over the web by writing simple 'how to' articles on the topic or theme of your site. Extend the reach of your site by simply including your live links in the author's resource box at the
end of your articles. Simple and very easy to do. See mine at the bottom. A good place to start is ArticleAlley.com.
7. Bookmark : Make sure you have a bookmark link on all your pages. Make a favicon on a free favicon interface. Its a small image can be a small logo. And subtly ask those who bookmark your site to place a shortcut on their desktops.
8. Old Fashion Link Building : Finding related websites and asking for reciprocal links is still one of the best ways to extend your site. Takes a bit of hard work but it pays off big time.
9. Ezines : You can publish your custom newsletters. Reach your customers before they come to you is a good way to bring targetted traffic. Content and points included play a big role compared to look and feel. Also provide an Unsubscription
link and do not send several times a day and get into a spamming penalty. Broaden the scope of your site by offering diverse information in these publications.
10 Small onlien Multimedia animation Instead of hard copy proposals you may send small flash animated profile that can be attached and sent with an email.
11. News Publishing and Press release : Today news publication sites accept RSS feeds so you can make a news section and make an RSS Feed. Then you visits news publishing sites like PRWeb.com and submit these feeds. Your site information sails all over the internet by inter network linking. Thus you get the search engine spider to return to your site frequently as also get visitors if you News, Articles and Publications have knowledgeable substance.
Each of these things you should be able to do yourself without any search engine optimisation knowledge or SEO service investment. Unknowingly you are building several inbound links to your site from various networks. They send traffic to your site as also the spiders do visit your site more frequently.
Believe me, you can get on the top of the search engines without any manual search engine submission or SEO employment. However investment in hiring an SEO Consultant would help you to get your site in prominent position at a shorter time and most importantly saves you time to concentrate on your business than romance on an unknown territority. Internet has no end and more you campaign, better would be your traffic.
Author: Rajiv Menon is an ex-google technologist who is now spearheading how own SEO Company offering search engine marketing services. SEO-India.net carries dedicated SEO campaigns where they employ their hi profile strategy team comprising DMOZ editors, MSN beta consultants and a dedicated team of 20 SEO experts groomed for 2 yrs on latest trends in search engines by their supremo who knows he ins and outs of Google.