Good writing really matters when it comes to promoting or representing your business. Recent research has shown that many hiring managers consider a certain qualification above all others when making decisions on hiring and promotions. And that qualification is not experience, technical skill or business insight - it is writing ability.
And if you think the research is just talking about employees in marketing or communications positions, you'd be wrong. In fact, according to The National Commission on Writing, 2/3 of salaried employees in large American companies have at least some writing responsibility – everyone from administrative assistants to the sales force to the CEO. Whatever the field or position, the ability to properly use the written word plays a major role in career success.
If your writing skills can use a review, the following tips can help:
· Know what you want to say.
· Know your audience's language, needs and problems.
· Know what response you are hoping to elicit from this audience.
· Trust and believe your ear.
Allison Nazarian is president and chief copywriter of Get It In Writing, a Florida-based company that helps businesses nationwide harness the power of words to sell, inform and publicize. Allison can be reached at 561.487.3917 or anazarian@getitinwriting.biz.
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