By Al Martinovic
One of my most powerful marketing weapons costs me less
than $1. I buy it once and it lasts me a lifetime. I
use it over and over again and it never leaves my side.
What on earth could it be? Well, it's my trusty
notebook! It is where I store all of my ideas.
Let me give you some examples. If I come across an
email, even if it's sp*am, and the headline made me
open up that email then by golly I will write that
headline down in my notebook for future reference.
If the headline made me open the email then you can be
sure others will open it as well. So in my trusty
notebook I record all the email headlines that have
captured my attention.
This way the next time I am writing an email to my list
or prospects etc. or if I am stuck for a headline, all
I have to do is refer to my notebook which has plenty
of headlines to choose from.
But don't stop there! If you visit a website or read a
newspaper etc. and come across a great headline...
write it down! Keep doing this and eventually you'll
have pages of headlines to choose from and to test in
your marketing campaign.
Don't copy the headline word for word but rather use it
as a reference and change it around to suit your own
business. You'll find that many great headlines are
actually recycled.
But don't stop there! If you are reading ad copy and
come across a great word or phrase... write it down!
Again, eventually you'll have pages of words and
phrases to choose from when writing ad copy. It is also
useful when you have writers block. You can just open
your trusty notebook and use a line or two and the next
thing you know the next paragraph writes itself.
These are just a few of the ideas that I store in my
trusty little notebook(s).
So get yourself a notebook or two and start storing
your ideas. You'll be surprised at how often you will
refer to it. And if you're like me, that notebook will
never leave your side when you are marketing.
Al Martinovic publishes the Millenium Marketers
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