This is a really tactile interactive marketing product that is virtually impossible to ignore. Unfortunately a written description of this product fails to portray what it's about and you are much better off trying to get hold of a sample though there are video clips on Metacafe and You Tube which give quite a good demonstration of the excellent movement. It’s a testament to the unique appeal of the product that in its first 4 weeks on the site, the 19-second Metacafe video has been viewed almost 60,000 times!
So, what is a Flicker Card? It's a "DL" sized book that contains 5 cards which flick over when you pull a tab. Sounds simple doesn’t it but once you get hold of one you will be mesmerised. Remember those little books where you quickly flicked the bottom right hand corner and a cartoon started to move? Well it's sort of like that only for promotional marketing use! It is printed in full colour on a substantial card and it is mainly used in B2B direct marketing campaigns.
A terrific promotional marketing product, the flicker card is like a book on anti-gravity - you can't put it down! (Sorry) Lots of advertising ideas have been used on the flicker card, the most creative of which take full advantage of the product’s ability to suggest movement. In fact, clever graphics married to the product’s unique movement ultimately hold the key to the appeal of the Flicker Card. Marketing ideas have been used to show cars moving, taxis, people running, animals running, flowers opening, ducks swimming, balls rolling and loads more examples of clever use of the cardboard engineering to put emphasis on the advertiser's message.
If you are thinking of a Christmas theme to utilise the product’s quality movement then one obvious suggestion would be to portray Santa’s sleigh flying through the Christmas night sky. Another seasonal idea might be to show someone throwing a snowball or perhaps a snowball getting bigger as it rolls down a snow covered hillside.
These products are always custom printed so you maintain control of the creative process meaning that you are potentially in charge of a Christmas masterpiece! Whatever theme you finally decide upon can only be enhanced by the quirky appeal of the Flicker Card and your company Christmas card is certain to gain more attention than all those pieces of card that your competitors will send to your customer.