Hispanic, and minority business people how to launch, maintain,
and market their online businesses is expanding its business
ezine and business blog. Steve Ballmer, CEO of Microsoft was
quoted as saying, in a September, 2002 issue of The Network
Journal, "Only 3% of Black Businesses have an Internet Marketing
Strategy". Kamau Austin, publisher of Einfonews.com, is
developing his digital publication to help close this digital
divide of minorities in e-commerce. Austin, a long time
community activist, and now tech evangelist, has always felt
the need to try to address problems of minorities with
pro-active solutions.
As of October 22nd, Einfonews.com, the first web site to create
an on-line ezine and business blog, on minority web marketing
and e commerce, will be featuring free in-depth search engine
promotion, sales copy-editing, and Internet marketing tips and
tricks to its site viewers and subscribers. Barry "Kamau"
Austin, the Publisher of Einfonews.com, decided to develop his
business ezine "Keep it Real...Profitable ezine", and business
blog of daily e business tips, called Kamau's Business Blog,
after reviewing thousands of black and minority web sites. He
discovered in this massive review, which took months of
research, that the overwhelming majority of minority sites were
going against the grain, of all currently known effective
practices of successful web marketing. Furthermore, he was
alarmed by the closing of Black mega-sites Netnoir, and The
Black World Today (TBWT), two of the largest black sites in
terms of monthly site visitors and on-line communities. Austin,
seeks to turn around the failing trend of many of today's Black
and minority web sites.
While using ezines to grow online businesses has been a common
practice in general Internet marketing circles, for a few years
now (an eternity in Internet time), there were no ezines
available at the time, when Mr. Austin began publishing an
ezine and blog focusing on Black, Hispanic, and minority tactics
and strategies, for effective Internet marketing and Web Design.
Ezines and blogs are short for electronic magazines and web logs
respectively. Initially these forms of web publishing content
were used by Internet enthusiasts, which later developed into
sophisticated e-business building tools for innovative web
marketers. Mr. Austin feels developing the minority business
blog and ezine hold true to his mission, of "helping to close
the digital divide in e-commerce". Kamau Austin, also feels that
general marketers can learn to increase their profits by 10%-25%
by reading his newsletter and learning to appreciate the
exponential growth of minority markets on-line. Keep it Real...
Profitable ezine, frequently reveals statistical information on
Black - Hispanic - and minority consumer growth trends to also
help those looking to reach ethnic markets online.
Kamau, as the publisher of Einfonews.com prefers to be called,
was a Senior Tech with Nortel Communications for 9 years, and
later an IT consultant with the NYC School Construction
Authority, before getting the entrepreneurial bug back in 1989.
Since then he has run a fashion design, and subsequently an
advertising sales business for a few years. Mr. Austin,
presently a search engine optimizer (SEO), sales copy-editor,
and web designer, "loves the webs ability to empower minority
business people to develop businesses with low start up costs,
that turn on a dime, and provide instant customer feedback for
more informed and responsive marketing". In order to keep his
site visitors and ezine subscribers up to date on the latest and
most effective web marketing practices, Kamau will soon
introduce a multimedia e book with on-line tutorials, and a RSS
enabled minority business news feed.
The Pivotal site to his content development, Einfonews.com, can
be found at http://www.einfonews.com. New subscribers can sample
his newsletter at: http://www.einfonews.com/real/sample.htm ,
his blog can be found at:
http://www.einfonews.com/blogs/kamausblog.htm . The web site,
blog, and ezine are all free. Kamau Austin can be reached toll
free at: 866-324-9669 or emailed at baustin@....