It's really just one word… Training !
Whether it's a world cup soccer team, a champion golfer or expert salesman the little difference that has the greatest impact is their never ending commitment to ongoing training!
Think about a champion professional sporting team… any team and any sport it doesn't matter.
What do you notice?
They train almost everyday of every week. They take their training very seriously. And most importantly do you know what they spend most of their training time on?
If you said "practicing the basics, getting the fundamentals of the game right", then you'd be right.
So as you sit down to plan your sales training program… ( You do plan your sales training program don't you?) Remember to include some fundamental training in the program.
Think about it…
Just like a champion sport star a champion sales person has an amazing level of distinctions in the fundamentals of the game. And it is by constantly refining their abilities in these key areas that has them become the top producers!
For us at Synergy For Success the fundamental selling skills are mapped out in our Invincible sales training program;
Motivation - techniques to keep you and your team humming
Building endless list of suspects and prospects
Powerful phoning and qualifying techniques to help you get past the gatekeeper each and every time.
Thorough questioning techniques to ensure that you never have any objections
Making the most amazing sales presentations
Asking for the order and come out smelling like a rose
Handling objections with ease and flair
Evaluating the customers satisfaction
Brilliant strategies for gaining referrals
So as you plan out your sales training program for the coming weeks and months think of ways to can build your sales peoples skills in these key areas.
Imagine the difference to your teams' ability if each week you focused on just one of these core sales skills.
Picture your team in one year's time…
They would have had five sales training sessions on each of these key areas!
Now even if the team as a whole only gained a 1% improvement each time your sales training covered a fundamental skill, that would add an amazing impact not only to their skill levels but to you and your bottom line…
Remember the key to building an amazing sales team is to have a total commitment to ongoing sales training that keeps reinforcing the basic skills of selling.