Use Reminders
You need to remind the customers about your email campaign. Research has revealed that it takes an average buyer nearly nine visits to purchase a product, after they get the essential information. How many times have you seen your email folder lined up with promotional campaigns? Mostly, you don't even bother to look at them. A good email marketing campaign doesn't target the openings. It is not in your control. Your target should be to covert readers into customers.
SMS Marketing
It is rare for marketers to send an SMS message. Only nine percent of the advertisers use this powerful technique. Experts believe that readers are seven times more likely to read an SMS message, than an email. Send them the text directing them to email for further details.
Follow up with a better promotion
Once you have made the sales, make sure you continue to follow up with better promotions. If the customer is satisfied the first time, they will definitely come back. Experts believe that email marketers spend five times on acquiring a new customer than making a sale to existing ones. Remember! Old customers are your key to success.
Cross-Sell
Good email marketing campaigns always cross-sell their products. They combine their offer with a similar product. If you don't have one, look around. There are hundreds of businesses looking for partners and affiliates. Provide a great customer service
Provide a personal touch
Always address your customers with their name. It is a hallmark of personalized service. Reply to any question within 24 hours. Customers feel secure, when they can communicate with someone instead of just filing in the forms. Ask your customers to provide you a feedback. Their feedback will provide you an insight to develop a better marketing strategy.
You should also include your logo, telephone or any information that substantiate your commitment to the business. If you are marketing a tangible product, make sure that the customers are able to test it, too. In US, almost sixty percent of the customers, who buy from brick and mortar store, somehow get the information from an email or the internet.
Keep it short!
Your email marketing campaign should be short, concise and to the point. Ask a professional to write it for you. Make sure the template is simple but effective. Email marketers should be able to summarize, what they want their customers to know. The entire motto of the email marketing is to provide a powerful first impression, therefore put a powerful preview on top. Highlight the offers and use numbers. People are attracted to facts and figures.
Kenji Sakamoto's Marketing offers information and ebooks on email marketing. Check out his website at: Email Marketing : Safelist or Ebooks on Email marketing