1. Sale your own product- I cannot stress this enough. I am sure you have seen the reseller websites in which you can buy a product for $1 and sell it for $20. Please stay away from these websites. Why would someone buy your product when they can find it online for a cheaper price? Besides, the eBooks and software sold here is full of useless information. Try writing your own e-books or hiring a software designer to make a software.
2. Make a good sales letter- A good sales letter evokes emotions from the reader. Did you know that you can make anyone buy your product if you evoke the right emotions? Here are a couple of tips for your copywriting training:
a. In the beginning of the sales letter- tell a thought provoking story. How were you unconvinced before you had this product in your life? For example; if you are selling a diet cookie; tell the reader how your life was miserable.
“I was so embarrassed because I could not fit in the airplane seat.” “I was too ashamed to wear a sexy swimsuit like the rest of my friends on Spring break. The rest of my friends paddled in the water with a cute two-piece as I walked around in an ugly one piece suit that resembled a paper bag.” Do you see how someone who is overweight could relate to this?
b. Introduce your product- The best way to introduce your product is right after the story headline. Use a clear and precise picture of your product. If you offer a service and do not have a picture, use a business logo or a picture of yourself.
c. Use a lot of testimonials- Online readers are very insecure with internet offers due to the increase of fraud. Testimonials can add creditability and trust which will increase their odds of buying your product. Do not use the picture of the owner of the testimonial. This will be seen as ‘fishy’ because most people would not consent to having their picture plastered on the web for millions to see. Try to include the website url of the person who have the testimony.
Offer free things- Everyone loves anything that is free; it really doesn’t matter what the product is, but when you are selling a product online, you have to offer a free bonus that has some substance and value to it. For example; if you are selling a guide on how to sell your home in a bad market, offer a free audio tape from a real estate agent about how to sell you home online. Your Copywriting Training- Learn How to Make Millions
Erica Williams is the founder of Airee Knowledge Base Writing Services. To learn more copywriting tips: visit, http://www.copywritingincome4life.com Learn how to increase your online sales for any product.