With the rising costs in pay per click advertising and search
engine marketing, more and more webmasters are searching for effective methods
of free advertising. While the net provides a multitude of free advertising
opportunities, not all these 'free traffic' methods will deliver on their
promises. Before engaging your time and effort on marketing strategy, it is
important to do a careful analysis of an advertising plan. To establish if an
advertising strategy will work well for you, you may want to look at some
factors such as:
1) If the ads reach real human beings
2)If these recipients are targeted or non targeted
3) If there are any incentives given to your prospects
4) If the method of delivery is effective and ethical In addition, you may
want to visit relevant forums and see what others say about it.
This will not only save your effort trying out different methods (some of
which could be scams) but can tremendously increase value on time invested.
Below, I wish to share with you a number of methods that I have found to work
quite well.
Niche ezine advertising:
Ezines provide a great way of free advertising with good conversion
rates. This is so because most subscribers are people with an interest in a
particular area. While ezines derive a significant number of their subscriptions
from advertisers, there are a good number of ezines with impressive numbers of
targeted subscribers and observing high quality delivery standards.
To post advertisements on engines free, you may use an ezine submitter
tool or do a search for "free ezines" where you can make your posts
easily. We have compiled a database of ezine directories where you can post your
ads with convenience (this requires registration which is free).
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RSS advertising:
RSS (really simple syndicator) is a way of syndicating content / news
on your site that you want others to know about. Your content will appear on
News search Engines, personalized start pages and on thousands of web sites. In
addition to free traffic, you also stand a chance of getting thousands of
keyword targeted links to your site. You can find more resources on benefits of
RSS, how to create RSS feeds and submitting RSS feeds at
www.freeadvertisingtools.com .
Resource:
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from major search engines! Up to $30+ Affiliate Payout!
Blog marketing:
Blogs are becoming more popular everyday with more people opting for
blogging as a way of sharing ideas, expressing opinions and storage of
information. The best way to make use of blogs as an advertising channel is to
visit related blogs and make meaningful contribution while including links to
your site/ products.
* Another way of posting ads on blogs is through use of a
blog submitter tool that sends automated messages on other people's blogs. The
main disadvantage of this is that a lot of bloggers don't want to see a
comment that is not related to the blog and may be interpreted as spam.
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This article was authored by Fred Kungu and Frances Njonge. You can find
more articles on free advertising and free
online advertising tools at
www.advertisingtools.com. Webmasters may
modify the affiliate links and use this article freely on their site All other
content and links including author information must be left intact.