It is a well known fact that article marketing remains one of the most effective website promotion techniques. Article marketing brings direct traffic, provides quality one-way backlinks and provides a large amount of exposure for all online campaigns.
While, many of us spend a lot of time on keyword research for our websites, we do not always do the same for the articles we write, or we just use the same keywords for articles as for our websites. This is a big mistake, and can affect your search engine optimization efforts.
First, if you are using the same keywords then you are basically competing against yourself. Second and most important, you are limiting your website exposure within search engine page results (SERPS), which should always be the goal of any Internet marketing campaign.
Internet Marketing and Dominating the SERPS with Articles:
Article marketing provides the unique opportunity to be all over the SERPS by using different, popular keywords that people are searching for within your niche and thereby giving them access to your sites from within the articles.
For example, if my website centers around camcorders and my site's keywords are buy digital camcorders, cheap camcorders, discount digital camcorders etc... and if I have correctly optimized my site for these keywords then my website will show up in the SERPS for these searches.
But, when writing articles, the best technique is to research new keywords that are popular and that I can use to show up different search results. So, I may do the research and find some new keywords, such as, how-to buy a camcorder, camcorder review, top digital camcorders, camcorder buying guide, etc...Now I will use these to write articles and then I will dominate the SERPS! The more articles with different keywords you write the more exposure to your websites all over the web!
Optimizing Articles with Keywords
It is crucial to help the search engines to relate your articles with the keywords you want to rank for, remember, it is not humans who crawl the web, but algorithms.
1. Make your titles interesting and engaging but be sure to have the keywords in it.
2. 3-5% keyword density throughout the article body.
3. Use the keyword at least once in the first paragraph and the last paragraph.
4. If possible, bold the keyword, maybe once or twice (at most) within the article body.
Following such simple Search Engine Optimization techniques will lead to great success for a long time to come.
Learn more about Article Marketing and the best way to gain massive one-way backlinks and lots of exposure at: Article Marketing How-To Get More Backlinks. Get lots of step-by-step, hands-on and useful Internet marketing and affiliate marketing guides at: Internet Marketing Blog.