The term SEO or Search Engine Optimization is most useful and more commonly used words in internet marketing or e-business. One question always appears in our mind that what is search engine optimization? Many of SEO differentiate SEO term in different ways but I think the simple and easiest definition of Search Engine Optimization is to maintain a website quality and its ranking in different search engine is called search engine optimization. It is a process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. This is a long term ongoing process. But now a day's search engine optimization is getting more & more important not only for e-business purpose but also for the extra website exposure.

Search Engine Optimization has a two main component

1- Strategy of Keywords
2- Link Popularity

The Strategy of Keywords plays an important role in search engine optimization process. Choosing right keywords for a website and promoting them throughout the website.

Following keywords strategy is mostly used in search engine Optimization

Meta Tags: Meta Tags are the most important terms used in search engine optimization. Generally there are four types meta tags used in web promotion. They are- Title, Descriptions, Keywords, Alt tags

Title meta tag should include your main keywords. It should be related to your page contents. The least amount of words should be in the title. The selections of accurate title make easier to got higher position at search engines at that specific search phrase.

Description is the second meta tag used in web promotion. Site description should be a logical sentence, which describes your business including with keyword phrase. It should not be more long or a list of keywords

Alt meta tag is also importance in search engine optimization. Alt tags use for give any title to the images. Alt tag should be more related to the images and also include the main keywords of your site

Without the help of good & relevant site keywords, a website wouldn't get top positions in various search engines.

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