Having a new baby at home can be very isolating and challenging for parents especially new moms in many ways. Adjusting to the demands of the baby, locating medical centers/ doctors or trying to understand and cope with the behavior of the new born baby can be very hard. Having a helping hand in locating child care/ day care centers, hospitals, baby stores, toy stores or obtaining advice/ information regarding new born baby’s or even a friendly visit from you is a sure way to make the new parents fit in and feel welcomed in the neighborhood.
The welcome baskets you would be offering to the new parents will be sponsored by the local businesses, organizations and service providers in your community. In exchange for their sponsorship, you would be promoting their products and services to the new parents by word of mouth and the utilization of flyers and freebies. Child care centers, hospitals, clinics, baby stores and toy shops would be some of the many organizations which would be interested in joining with you. Most businesses would be willing to sign a contract with you as you would be proving them with inexpensive, personalized and targeted marketing.
As mentioned above, your welcome basket would be filled with useful information for the new parents. These could include the locations of hospitals, baby stores, pharmacies and child care centers, helpful advice on how to care for the new born, parenting handouts and a list of emergency telephone numbers. In addition your welcome basket would also include discount coupons, gift certificates and freebies such as toys, musical mobiles, bibs, infant clothes, bottles, baby food items, diapers and more. As your welcome basket would be one of the main ways of promoting your service in your community, ensure that you provide an attractive basket to the new parents. Attaching colorful ribbons and balloons would also help to add a more welcoming touch to it.
In order for the new parents and potential sponsors to learn about your invaluable service ensure that you promote it well. Word of mouth would be the easiest and most inexpensive way to pass the word around. Telling everyone you know in your community about your venture is a good start in spreading the word. In addition you could also rely on other marketing methods such as the utilization of flyers, posters, press releases, marketing letters, business cards, etc.
By becoming a welcoming representative not only would you be establishing yourself as a successful business owner but also you would be promoting your community as a friendly and pleasant neighborhood.
Bizymoms has been helping women start Welcome Service businesses for years. Their Welcome Service Home Business Start Up Kit includes everything you need to start your Welcome Service Business including a basic business start up guide and an easy start program, which provides step-by-step guidance on how to build up your Welcome Service business within 29 days!