Is it opening doors to new opportunities? Will it compel the reader to think, "Hey! This applicant can… put that one on top of the 'call in for an interview' pile!" Does it showcase what you have accomplished for past employers as well as what you can accomplish for the potential employer?
Your resume is your personal marketing tool that must immediately convey to the reader that you CAN and WILL be a positive, driving force to further their organization's mission. It should be as ambitious as you are. Potential employers have a need to QUICKLY get thru all the resumes received in response to their job posting so you've got to QUICKLY grab their attention and hold it.
Numerous surveys conducted by employment professionals indicate employers want to see immediately what you can do for them upon first glance at your resume. Finding qualified applicants is an arduous, time-consuming task that is not on the list of the most favorite things to do. Having to spend time reading resumes that all sound the same can put the most alert person to sleep. Your resume should make the reader sit up and take notice right away instead of inviting an afternoon siesta.
They say a picture is worth a thousand words. A resume should be packed with powerful words and phrases that form a picture of a productive, industrious applicant in the mind's eye of the reader. It needs to immediately make a powerful and positive first impression in order to do ITS job and open the door to the interview for you.