Link popularity stands for the amount of links that go back to your website. These are known as inbound links. These inbound links are placed on various other websites that share some of your key phrases, meaning they help to drive traffic to your website. This demonstrates that link popularity is an important aspect of the SEO process and a vital factor for getting your website into the top placements within the search engines. By building up link popularity you are helping your website gain a competitive page rank and is an aspect that should be considered as part of your online marketing strategy.
One thing that you should remember is that link popularity alone won’t get your website high up in the search engines; you need a full search engine marketing campaign for that but having good link popularity certainly does help. It should be noted that the process of link building can be difficult and some of the links that you will receive will do nothing to help your website. This is especially true if the page that you are linking to isn’t indexed. If you are using link popularity as a way of driving more traffic to your website then you need to make sure that the page you are linking to is indexed.
Another thing to keep in mind when it comes to gaining the help of link popularity is you should also have links back to your site from other websites which are promoting and focusing on the same sort of products/services that your business is offering. An example of why this is important is a sports site, which has links from a cookery site wouldn’t work due to the fact the target market for these two sites it, speaking stereotypically, completely different and someone looking for the latest recipes wouldn’t click a link that took them to a site promoting the latest sports news making the link pointless. You want to make sure that the sites that carry your link are along the same lines as your website so that you are attracting the same target market; giving your website more of a chance of having people visit it as a result of clicking said link.
There is a philosophy of link popularity, which is that important sites will attract many links and content-poor sites will have difficulty attracting any links. Also link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them.
If you really want link popularity to work on your site it is important to ensure that you get your website looking and functioning to the best of its ability, which generally means that your website should be well written, provide useful information and be constantly up dated. If your sites are up to these standards then you won’t have to go looking for links due to the fact other sites will want to link to yours for their own benefit. This is more effective in the long run and is what will help your website get links the most.
Helen is the web master of Search Solutions, specialists in providing a Link Popularity service and an for all types of websites at competitive prices.