The cost of email marketing in comparison to other forms of media is not even comparable. It is a few dollars to send out thousands of emails, and they are focused on your direct market, as these people will have signed-up to receive your information. With other forms of media, you are spending thousands of dollars in the hopes that you are reaching your audience.
Email marketing software is more than just easy-to-use and cost-effective. It can also help you to elicit more traffic on a consistent basis to your exhibits and advertise to clients about upcoming exhibits. To start the process, you can use your current database and grow it to include those returning clients. A good way to grow your mailing list is to place a free web sign-up box on your website or invite school group organizers and audio-guide renters to sign up for your newsletters.
With a free web sign-up box, the web visitors who are interested in your museum exhibitions can sign up for your newsletters and ongoing promotions. Entice them to do so by treating them “preferred clients" and offering them exclusive discounts.
When schools sign up or bring their groups to your museum or gallery, ask the person who has organized the school trip to sign up for your newsletters and promotions. By offering them a per-school package, where they receive certain bonuses for coming to your museum more frequently, you will garner greater numbers per year, per school. Better numbers always means better funding. No great exhibit can exist without the proper funding.
For people renting audio guides, you can ask them to sign-up to receive free information regarding the exhibits in your museum or gallery. By offering them a discount on their audio guides in exchange for their email address, you will receive plenty of sign ups, and you will be sending out information to people you know are interested in receiving more information about your exhibit (otherwise they wouldn't be signing up for an audio guide). The reason this is to your benefit is because you will be increasing your value to the customer as an organization. In so doing, you are promoting your museum or gallery to exactly the customers who are interested in coming to your museums on a more regular basis - those that are passionate about educating themselves. When you provide this group of customers with your information, they will feel more compelled to return more often to your museum.
Having money to allocate for better exhibits is the ultimate goal for any museum or gallery Director and CEO. This creates a snowball effect: the better your exhibits are, the more attendees your exhibit will garner; the more people at your exhibits, the better the funding; the better the funding the better the exhibit…etc.
With email marketing software, you can save thousands in advertising costs by directly targeting customers who you know can be returning to your museum with greater frequency. And all they need is to be reminded by an email marketing solution campaign. Bring school groups and enthusiasts to your museum or gallery more frequently by giving them a greater background on your current exhibits, and by providing them with newsletters and promotions on upcoming exhibits. This way, email marketing software will continually open the treasure chest of wonders that you have to offer to your community.
Robert Burko is the President of Elite Email, the complete email marketing software package used by museums and galleries around the world. You can deploy comprehensive email marketing for your upcoming exhibits with a no risk free trial. Start harnessing the power of email marketing today!