Social bookmarking makes use of metadata for storing, organizing, searching and managing the bookmarks for the web pages on internet. Usually the bookmarks are published in public websites that can be saved personally, shared with friends in certain networks, etc. They can be viewed sequentially, category wise or tag wise or through a search engine. It makes the work of locating, storing, sharing and retrieving of data and files much easier. This system has many benefits; it allows store the favorite web links for the registered users, it also useful in online website promotion. Some common known advantages of social bookmarking are as follows:

• It provides good opportunity for internet affiliate marketing. If you succeed to build up an extensive private network of people, chances of increased sale of your product/service increase.
• Social bookmarking results in generating millions of page views on monthly basis. It attracts the visitors from all over the world, thus the internet marketers use this web traffic to get the target customers.
• This system offers the facility to rank a particular resource on the basis of number of times it has been bookmarked by the users.
• It helps in merging bookmarks from many computers, organization of bookmarks, sharing of bookmarks with friends and so on.
• Useful links can be provided to the readers of libraries through social bookmarking.
• Additional money can be earned through this resource. More traffic is generated at your website by SEO services, thus you can make more money once you receive increased web traffic. Some site owners also opt to sell space on their website to advertisers resulting in greater profit.

These were some basic advantages that a user can get through social bookmarking. It is advisable to use authentic and popular sites for the purpose to ensure greater benefits. Small as well as large scale business websites can make use of it.