I really do not know of any person who likes to make cold calls. Unfortunately, cold calling and network marketing have gone hand and hand for a long time. The frustrations and disappointments caused by calling disinterested people has been a major contributor to the massive attrition within the mlm industry. So, take heart network marketers! Welcome to the death of cold calling!

The main problem with cold calling is that frequently you are calling people that have no interest in mlm, much less your mlm company.This, of course, constitutes an exercise in futility. Logic should always tell you that the best prospects for an mlm business are people that like network marketing.

Hell-oooo!! What a concept.

The problem has always been finding those mlm loving prospects. In the past, one could place classified ads or call mlm genealogy lists. Unforunately, these methods are expensive and/or inefficient. So, what then is the solution?

Enter, The Internet!

The Internet allows us to target interested mlm prospects in 3 ways. First, by advertising in Google Adwords, or, being listed in Google's organic listings. With either approach, prospects are typing in searches and search terms directly related to mlm. By carefully selecting keywords and keyword phrases, we can target prospects who are actively seeking information on network marketing opportunities. Of course, one needs a landing page or website to gather the prospect's information. But, these are INTERESTED prospects!

The 2nd way the Internet can help us target interested prospects is by participating in online forums. Select a forum through Google "Groups", for example, that revolves around mlm or home based business. Be active on the forum, and provide useful info with your posts. Soon, members will gravitate toward you and your website via your signature link.

Finally, get involved with the Web 2.0 communities. Sites such as MySpace and Facebook are chock full of members who LOVE to network. Get to know them, and form online relationships. Whatever you do, DO NOT push your business "down the throats" of people involved with these communities. THAT, is a sure fire formula for failure!

Michael Hutchins is at the professional level at Renegade University. Let him help you build your business FAST using the principles of attraction marketing. Renegade university is a FREE members only website that trains students to leverage the power of the Internet to draw prospects to a person or a business. You can EARN while you learn, too! Superb step-by-step video tutorials walk you through marketing with video, article marketing, email marketing, and marketing to the Web 2.0 communities. Check it out HERE http://whoismikehutchinsinc.com For more JUICY mlm company reviews, check out Michael blog at http://networkmarketingbuzz.squarespace.com