Matt Cutts who is one of the search engine experts at Google stated earlier this week that Google is cracking down on links to unrelated sites. Examples he showed was real estate sites that had links to online pharmacies and other things that had nothing to do with what the site was about. Remember that if someone finds your content great when they will ink to you and no matter who links to you it is a good link. Other times you are trading links with other sites and in this case a link that appears on your site should be a link to something related. You can trade links with the following and have a good reason to have those links on your pages:
Mortgage companies
Home renovators
Mortgage brokers
Banks
home inspection
Realtors from out of town
In closing I must say that your Realtor Marketing must have a focus of getting links to your site and the trade off is that links sometimes have to be added to your site to do this. If you have more incoming links to your site then any of the other Realtors in your market AND your content is fully real estate related you will rank higher than anyone else in the search engines. Now go out and get those links.
Bill Nadraszky is a systems analyst and internet marketer. For more information on Marketing as a realtor please visit the http://realtorweblog.xptechsupport.com website. For internet marketing http://internet-marketing.calputer.com Lastly you can read a full review of a book about how to geta better website ranking http://realtorweblog.xptechsupport.com/archives/search-engine-optimization-book-review.html